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Thoughts, ideas, and perspectives on design, simplicity, and creative process.
Oct 10, 2026
A self-initiated identity for a museum of things nobody threw away, built on one registrar's object: the tag.
Brand Identity
Sep 30, 2026
Seven panels of the Ghent Altarpiece are currently photographs, and the cathedral says so. Five conservation cases, and what they know about versioning that software does not.
Design
Sep 27, 2026
Paul Delaroche never said painting was dead. What he actually wrote, in the document that went to the French legislature, was that the daguerreotype is an immense service rendered to the arts. And then the miniaturists were destroyed.
Sep 22, 2026
An AI image won first prize at the Colorado State Fair in 2022 and set off four years of institutions writing down what they think authorship is. Washington, Beijing and Seoul reached three different answers from the same facts.
Sep 21, 2026
Mercator's title says the map was built for navigation. Everything it is blamed for is the price of that. A projection has no errors, only a budget it spends somewhere.
Perception
Sep 19, 2026
Six buttons, all working correctly, and not one of them gave me the thing. A person does not evaluate your pipeline. They evaluate the moment they tried to use the thing.
Sep 17, 2026
Two days spent trying to talk myself out of my own product by comparing it honestly to the best alternative. The surviving claim is narrower and much more defensible.
Strategy
Sep 15, 2026
An NFT contains a URL, not an image. Museums solved the infinite-copy problem twenty years earlier, with contracts. A history of digital art being refused, from 1965 to the 266 monitors MMCA could not save.
Sep 12, 2026
A visual reset that threw out an aesthetic I had said I liked. One colour reserved for the person's own marks, which the system never uses to talk about itself.
Art Direction
Sep 10, 2026
Two claims were in my documents for months and both were false on a phone. A narrow window is not a phone: responsive layout is a claim about composition, never about input.
UI/UX
Sep 5, 2026
A plain text box that may be worth more than everything else in the product. Every archive has this hole: the artefact survives and the reason evaporates.
Insights
Sep 2, 2026
Six things to check before the artwork itself: provenance, who signed the certificate, condition, edition, the total rather than the hammer, and what happens in Korea when you sell.
Aug 26, 2026
Fifteen exhibitions in five years, three volumes of letters, about two hundred paintings released over thirty four years. Posthumous fame is not weather. It is labour, and it has names.
Aug 19, 2026
On 15 June 2022 New York deleted the rules that governed its auction houses. A look at what is settled before a lot comes up, and at the 72.9 percent of evening sale volume that is now guaranteed in advance.
Aug 15, 2026
Why this product never shows you a date, what that trade actually costs, and the bug where sixty-five things spread over two months all read “just now.”
Aug 13, 2026
A write returned success and wrote zero rows. The question I now ask of every assertion: if the implementation were broken, would this test actually fail?
Aug 11, 2026
The accepted Rembrandt corpus went from 614 paintings to 146 and back to 340, with no painting discovered or destroyed. Who decides that a work is genuine, and what happens when they change their mind.
Aug 6, 2026
I built one question into the product, saw it on screen, and removed it the same day. Which questions are allowed, which are banned, and what you give up.